Suan Sunandha Visits Khae Om Community to Enhance “Online Marketing” Skills and Lay the Foundation for Bringing Community Products into the Digital Market

On August 18, 2026, the Intellectual Property Management and Business Incubation Division, Institute for Research and Development, Suan Sunandha Rajabhat University, under the supervision of Asst. Prof. Dr. Morakot Worachairungreung, Director of the Institute for Research and Development, assigned Lecturer Atidtaya Buasri, Vice-Director for Intellectual Property Management and Business Incubation, to conduct a field visit to share knowledge with entrepreneurs and members of the Khae Om Sufficiency Agriculture Community Enterprise, Ban Bang Ko, Khae Om Subdistrict, Amphawa District, Samut Songkhram Province.

The activity featured a training session on “Online Marketing Strategies,” aimed at developing digital marketing knowledge and skills among local entrepreneurs. The session supported community members in applying online platforms to promote their products, communicate with target customers, and lay the groundwork for expanding future marketing opportunities.

The program was honored by Lecturer Rinnaranee Saneewat from Business Guide Co., Ltd., who served as a guest speaker and shared knowledge on online marketing strategy planning, target customer analysis, product differentiation and value creation, content development for public relations, and approaches to selecting suitable social media platforms and sales channels for different products and consumer groups.

This field activity was part of the “Project to Upgrade Research-Based Prototype Products toward Commercialization,” reflecting the university’s role in connecting academic knowledge and expertise with the needs of local entrepreneurs. The development of marketing skills serves as an important mechanism for preparing community enterprises to further develop their products and access more diverse market channels.

The activity is directly linked to SDG 4: Quality Education through the promotion of learning and digital marketing skill development for community entrepreneurs. At the same time, it supports SDG 8: Decent Work and Economic Growth by strengthening marketing capacity, which is a key foundation for creating business opportunities and developing the community economy. However, outcomes related to market expansion and income generation will require post-activity follow-up to verify the actual changes achieved.

The Institute for Research and Development, Suan Sunandha Rajabhat University, remains committed to applying the university’s knowledge, research, and expertise in collaboration with communities. It also continues to support the capacity development of local entrepreneurs, laying the foundation for adding value to community products and advancing sustainable grassroots economic development.