Suan Sunandha Presents “Smart Pricing Platform” to Enhance Pricing Capabilities for Community Enterprises and SMEs at IEI 2026

Suan Sunandha Rajabhat University presented its research and innovation project titled “Smart Pricing Platform for Community Enterprises and SMEs” in the competition and exhibition at The 12th International Exhibition of Inventions (IEI 2026), held in Guangzhou, People’s Republic of China, from August 21 to 23, 2026.

The project was developed by Lecturer Atidtaya Buasri and Lecturer Watsamon Saenthaweesuk from the College of Innovation and Management, Suan Sunandha Rajabhat University. The innovation focuses on developing an intelligent platform to support pricing decisions for community enterprises and SME entrepreneurs. It enables entrepreneurs to apply relevant data in calculating and setting appropriate product prices, supports cost management and business decision-making, and helps enhance the potential and competitiveness of entrepreneurs.

The presentation of this innovation formed part of the Institute for Research and Development, Suan Sunandha Rajabhat University’s participation in IEI 2026, an international platform that provides opportunities for researchers, inventors, and educational institutions from various countries to present their works, exchange knowledge, and build research and innovation networks. The event also supports the dissemination and further development of the university’s research outputs for international utilization.