Suan Sunandha Rajabhat University’s Institute for Research and Development Enhances Online Marketing Knowledge to Strengthen Community Capacity

On 29 January B.E. 2569 (2026), the Intellectual Property Management and Business Incubation Division of the Institute for Research and Development, Suan Sunandha Rajabhat University, conducted an on-site training program on online marketing for the Khae-Om Sufficiency Agriculture Community Enterprise (Ban Bang Ko), located in Khae Om Subdistrict, Amphawa District, Samut Songkhram Province. The activity aimed to strengthen participants’ skills in using digital tools and media to add value to community products and to improve access to markets effectively.

The training was led by Atidtaya Buasri, Vice-Director of Intellectual Property Management and Business Incubation, Institute for Research and Development, who served as the resource person. The session covered online marketing strategies, digital communication, and approaches to further developing products to meet the needs of modern consumers. The activity attracted strong interest from local residents and community enterprise members, with 45 participants attending—reflecting active engagement in building marketing capacity to expand economic opportunities within the community.

The activity was conducted under the project “Enhancing Prototype Products from Research Outputs toward Commercialization,” aligned with the Creative Economy concept and the Rajabhat University Strategy for Sustainable Local Development. The initiative focuses on translating knowledge and research outcomes into tangible benefits, supporting grassroots economic development and strengthening local entrepreneurs.

This project aligns with several Sustainable Development Goals (SDGs), including SDG 3 (Good Health and Well-Being) by promoting livelihood security and income generation to improve quality of life; SDG 4 (Quality Education) by supporting lifelong learning through hands-on training; SDG 8 (Decent Work and Economic Growth) by enhancing entrepreneurial capacity and expanding market opportunities; SDG 9 (Industry, Innovation and Infrastructure) by applying knowledge and innovation toward commercialization; SDG 12 (Responsible Consumption and Production) by encouraging responsible product development and value creation from local resources; and SDG 17 (Partnerships for the Goals) by integrating collaboration among educational institutions, government agencies, and communities to drive area-based development.

The Institute for Research and Development, Suan Sunandha Rajabhat University, remains committed to translating knowledge and research into practical application to strengthen community economies and support sustainable local development.